From the very beginning, the OBHIZATRIK Foundation has ensured health through collaborations and in own initiatives. It can involve promoting oral health awareness, providing dental care to underserved communities, or supporting other causes related to healthcare and well-being. Dabur and the OBHIZATRIK Foundation collaborated together for a health awareness campaign on 26 September. On this day, we distributed almost 40,000 sachets to many places like Duaripara (Mirpur), Mollapara (Mirpur), Rayerbazar, Mirpur 7 No, Jhilpar.
Toothpaste is an essential part of our oral care routine as it aids in cleaning, strengthening & protecting our teeth. Underprivileged individuals who may not have access to regular dental care were the main target of our campaign. “Smile Brighter”, was the name of the campaign which focused on providing free toothpaste to underserved communities and individuals in need. We believe that everyone deserves access to primary dental care and we hope to make a positive impact with this campaign. In this “Smile Brighter” campaign, we focused on raising awareness about the importance of oral hygiene. We also wanted to make a good oral health practice for a healthy and happy life. Throughout the campaign, everyone understood the importance of caring for their teeth and gums.
Recognizing this need, our organization recently undertook a Toothpaste Donation Drive that saw us distributing toothpaste and dental care essentials to those who needed it the most. Through their unwavering support, we were able to make a meaningful difference in the lives of countless underprivileged individuals.
The “Smile Brighter” Free Toothpaste Giveaway Campaign was not just about promoting oral hygiene awareness but also about making a positive impact on the lives of those in need. By providing essential oral care products to the community, we tried to deepen the connection between Dabur Toothpaste and the people around them.
Throughout the opportunity, initiatives foster direct engagement with the target communities. It provided many further opportunities for the OBHIZATRIK Foundation to build strong relationships, understand community needs better, and tailor future initiatives accordingly.